Why a Recipe Cluster Is the Most Powerful Weapon You Have Against HCU Traffic Loss
Google’s Helpful Content Update didn’t just change which content ranks — it changed the criteria for which sites deserve to rank. If you’re still treating recovery as a page-by-page problem, you’re solving the wrong thing. This post breaks down exactly what topical authority means, why internal linking structure matters more than most guides admit, and how a Recipe Content Cluster addresses every layer of what Google is now measuring.